We believe your hair deserves more than guesswork. Project Aurora is an early-stage initiative exploring how AI and real—world insight can work together to understand the full spectrum of hair including texture, needs, and lived experience.

We’re not here to follow trends.

We’re here to build tools that listen.

Whether you wear your hair straight, curly, coily, or undefined, your input helps shape the future of beauty-one that’s more precise, more responsive, and made for you.